ADVOCACY PLATFORM – BETTER™

The BETTER Platform™ which is owned and operated by CARE for Pets,™ is a digital publishing space where both pet owners and pet care professionals can share their thoughts, ideas and opinions about improving veterinary care, in order to provide the best care for all companion animals. Additional sectors of the pet care industry will be covered on this platform in the future.

Publishing Your Comments or Submitting a New Article on the Pets.Care Website

  • You can submit your comments and or a completed article for consideration with your contact information via email. This content must be original and will be exclusive to pets.care. The author’s name is required and by default will be withheld (not displayed on the website). Your name will only display on the site upon your written permission. Submitted content may be edited for length, clarity and or for legal reasons. Refer to our about us page for our contact information.

IN THE SPOTLIGHT:
Is the growing corporate influence in veterinary healthcare, normalizing the prioritization of profits over patient care in veterinary medicine — potentially impacting the quality of care and leading to unethical practices?

  • WHITE PAPER: Veterinary Visits Decline 2.3% in 2024, Declines Continue (4.2.25)
    https://www.pets.care/news/2025/04/new-white-paper-reveals-veterinary-visits-decline-2-point-3-percent-in-2024/

    • As patient visits continue to decline and the gap between visits widens, now is a crucial time for practices to revisit their pricing strategies to maintain profitability and client engagement — “clients’ purchasing channel options continue to grow, hospitals will have to fight harder to keep their clients’ purchases in practice. Some practices are shifting their treatment plan in favor of injectable medications over oral medications as a way to keep treatment in-house.”

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