ABOUT US > MISSION, PURPOSE, AND VISION STATEMENT

Our Mission:

The mission of CARE for Pets™ is to advance the health, safety and wellness of all pets by improving transparency and accountability; and seeks to strengthen the human-animal bond to improve the lives of people and their companion animals.

• As a leading consumer advocate for the pet care industry, we seek to identify the root causes of the problems effecting pets and their owners rather than follow the corporate narrative.

Our Purpose:

Empowering pet owners to effect positive change in the pet care industry in order to provide the best care for all companion animals.

• Driving positive change with a consumer-led strategy: Our research shows that industry leaders rarely speak out against the industry’s narratives which is most likely influenced by the growing corporatization of the pet care industry.

Our Vision:

Our vision is to create the internet’s most trusted consumer advocacy platform to improve transparency and accountability with in the pet industry.

• We seek to create an online platform to share trusted, accurate and unbiased information and news in one central location.