Nestle Purina PetCare (a unit of Switzerland-based Nestlé) recently launched it’s Just Right by Purina pet food product nationwide which will enable pet owners to customize their pet food based on their animal’s individual nutritional requirements.  The product was first introduced in March in limited distribution as a test pilot.

Just Right by Purina is currently only available for dogs for delivery in the United States.

Purina is the first major pet food manufacturer to sell personalized dog food in the U.S. according to the company’s press release.

Dog owners simply create a new profile on JustRightPetFood.com which includes the age, breed, and physical condition of their dog.  Using a proprietary algorithm, the site will provide a recommended dog food blend.

Pet owners can select chicken, lamb or salmon as the first ingredient and also have the option to include soy and grains.  The product is available in a 6-pound bag and includes free shipping. Prices start from $24.99 for a one bag supply.

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Press Release: Nestlé Purina Launches Personalised Dog Food in U.S.
http://www.nestle.com/Media/NewsAndFeatures/Purina-personalised-dog-food-US