PetSmart which operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, recently ANNOUNCED an exclusive partnership with Nom Nom, a direct-to-consumer (DTC) fresh frozen dog food brand. This new partnership takes Nom Nom into brick-and-mortar stores for the first time.
Nom Nom is now available in select PetSmart stores and nationwide through PetSmart.com.
Nate Phillips is the Co-Founder and CEO of Nom Nom.
RELATED:
- PRESS RELEASE: PetSmart Brings New Fresh Food Options to Pet Parents Through Exclusive Partnership with Nom Nom (4.5.22)
https://www.prnewswire.com/news-releases/petsmart-brings-new-fresh-food-options-to-pet-parents-through-exclusive-partnership-with-nom-nom-301517843.html
- Mars Inc. buys Nashville-based pet food company NomNomNow Inc. for reported $1 billion, per Bloomberg (1.19.22)
https://www.bizjournals.com/nashville/news/2022/01/19/mars-inc-nomnomnow-acquisition.html- Nom Nom will be “an autonomous brand” within Royal Canin — which itself is a division of Mars Petcare.